Oregon’s Best Kept Secret.
Medford is the Heart of the Rogue. In less time than it takes to pack the car, you can find yourself among the layered hills of Southern Oregon, sipping local varietals, enjoying farm-fresh menus, and reveling in award-winning theatre. We partnered with Medford in redefining their brand, inserting a new energy, deriving a new strategy. Brand messaging was crafted and a rock solid strategy was built to draw potential vistitors in while at the same time askings those already “familiar” with the city to take a second look and gain a new perspective on a welcoming city firmly rooted in the Pacific Northwest.