Thump: the sound every human heart makes, every second of every day. It’s the beat of life. The center of existence. A cross roads with a center. A meeting place. Thump Coffee is the pulse of a community. A place where the perfect cup reigns. Thump is genuine coffee. These are the ideas that drove the design of a new identity system and e-commerce website for one of Oregon’s finest coffee roasters. Staying true to the hardworking, ultra-high standards and core values that Thump owner Bobby Grover was raised with, was of utmost importance to developing an authentic Thump brand. Maintaining that across multiple locations across the country, each with it’s own unique character, was even more important. Astir believes firmly in listening first. We got to know Bobby really well. Multiple strategy sessions and a lot of really good coffee later, we arrived at a brand that everyone is proud of. An authentic expression of a genuine brand.