Food. Health. Wellness.

The Real Simple Good Life

On a mission to help us all live our best life, the inspirational team from The Real Simple Good Life (RSGL) came to Astir eager to reflect on their brand and define where they needed to be as they moved forward. In a crowded market of food and wellness blogs, Astir worked to elevate the brand through a well defined strategy, a clearly articulated style guide (brand guidelines for logo usage, color palette, fonts, tone, and imagery) and an intuitive website that enabled visitors to parse through large amounts of content quickly to find the content most relevant to them. The website is bursting  with tools, ideas and resources that inspire visitors to eat real food, move their bodies, cultivate a healthy mindset, develop winning habits and build stronger communities.