Cog Wild runs bucket-list worthy mountain bike tours and shuttle services to locals and international tourists alike throughout Oregon and in Baja, Mexico. While Cog is well-loved in the local community for their single-day tours and shuttles, their multi-day tours were not booking as often as they would have liked. Astir facilitated a brand workshop with Cog owners and guides to find the root of what drives people to book a tour. We designed and developed a responsive website that would visually transport visitors to the experience of a fully-guided, best-trip-of-your-life mountain bike tour. Bookings of multi-day tours increased immediately in the first season post launch and continue to remain high to this day.