Imagine seeing your doctor – the one you trust, who knows your parenting style and your kids’ personalities – every time you visit the office. Imagine your appointments being relaxed and unrushed, the doctor spending time with you for as long as it takes to get all of your questions answered. Imagine your doctor being able to focus on preventing illness and injury rather than just putting a bandage on things or prescribing another antibiotic. Imagine not having to deal with insurance companies for every child well visit or an earache that comes up. We imagined and designed a brand that embodied the friendlier side of medicine. A brand that felt and sounded fresh and new. A brand that speaks to relationships and is in-and-of-itself a celebration of the children in our life. A celebration of Bend kids. We designed a website that felt far from the usual and matched the energy of the doctor. The design accompanied with a custom developed backend, ensure that Bend Kids are able to keep their web presence fresh.