Being asked to lead the creative vision for a conference on design is a huge honor. Bend Design Conference explores the idea that design is more than an art form: design is an artful and innovative approach to the challenges and opportunities life offers, regardless of category or discipline. That is something we live everyday. When we approach a design project we think beyond the screen or page and envision how our client’s audience will interact with our design. How can we design in such a way as to lead those interacting with it on a journey? How can we remove hurdles, answer questions and solve problems? How can we connect with our audience in an authentic way? For Bend Design that means designing to appeal to a wide range of audiences – not just other graphic designers. It means building a portfolio-worthy website that a team of volunteers can manage and that can be flexible enough to stand the test of time.